The menu of services including:

CAMPAIGN SETUP:

Video ad bullet-point storyboards

◦ Example ads we would like to replicate

◦ Images and graphics

Build custom audiences:

Demographics and interests targeting

◦ Lookalike audiences

◦ Remarketing audiences

Set up campaigns:

Shopping feed

◦ Tracking

◦ Bidding model

◦ Placements

◦ Optimization strategies

MANAGEMENT AND OPTIMIZATION:

Conduct optimizations to ads regularly to increase performance

Conduct ad creative, targeting, bidding, and placement testing:

◦Rotate in new ad creatives as needed to prevent ad fatigue and conduct testing

◦ Monitor ad engagement

Provide monthly data-driven recommendations on how to optimize the entire conversion funnel, including the website

REPORTING:

• Weekly progress reports

◦ Report all key performance indicators

• Monthly key performance indicator report and strategy report

• Monthly calls to review and optimize account performance and strategy

SERVICE:

We conduct a 1-hour briefing call in our first week to go over our plan of action and gather any needed information, then produce a Client Overview covering all aspects of your campaign.

As part of your marketing services, we will provided a dedicated Account Manager. This person will serve as the primary contact for your account and will oversee all your projects and campaigns. You can expect:

• Responses to calls and emails within 24 hours on business days

• Availability during normal work hours

• Up to 1 scheduled call per week