THE POWERHOUSE OF ONLINE FASHION

“The world’s second-largest e-commerce market—bigger than entire nations combined.”

In 2025, U.S. e-commerce will hit $1.07–$1.38 trillion, making it larger on its own than the UK, Japan, South Korea, Germany, France, India, Canada, and Indonesia combined. 

So, who’s winning America’s online apparel race? Giants like Macy’s, Nordstrom, and Blomingdale’s still move billions online, showing heritage brands can thrive digitally.

Welcome to ROAD

I'm Bashak Ilhan—retail strategist, e-commerce entrepreneur, and Founder of ROAD.

I founded ROAD in New York in 2013 with one belief: retail is built on relationships, not transactions.

Over the last 13 years, I have helped international fashion and lifestyle brands navigate the U.S. retail market through strategy, buyer relationships, marketplace operations, and execution. Together, we don't simply open doors—we build the business behind them.

If you're looking for a vendor, we're probably not the right fit.

If you're looking for a team that will treat your brand as if it were our own, I'd love to learn your story.

OUR NETWORK

WORDS FROM OUR CLIENTS

We entered U.S. Market with ROAD. They created a strategy for us to go global. Today we sell not only in the U.S. but have branched out to New Zealand, Canada, Australia, and the UK.

__NOCTURNE

We are a 10-year old school for self empowerment. ROAD created a e-learning platform for us to carry our business online. Now we have students from all over the world.

____ YOUNIVERSITY

We are L'appart PR, a creative fashion PR company based in Paris. For the past 7 years, we have been working with ROAD to rebrand our clients for success in the U.S. market.

____ L.I.S

BRAND APPLICATION 

Every submission is personally reviewed by our team, and if we believe there's a strong fit, we'll be in touch to discuss the next steps.

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