Brand Strategy & Positioning

Positioning involves understanding who you are as a company, how your product fits the marketplace, and how you communicate your company’s values. This is the most important piece of the branding puzzle. Brand strategy and positioning should drive most of your business decisions, so it’s worth taking the time to do this right.

Your overall branding strategy is the context for your brand development strategy, so that’s the place to start.

In the beginning, we grill you to learn everything we can about your company to help you achieve goal of global territory. We will develop an online business strategy to help you execute four main priorities.

Brand Name Development

Like a well-designed house, naming architecture should be welcoming and intuitive, so it’s easy for customers to find their way to the brands they want. Is your portfolio of names easy to navigate, or an off-putting maze that confuses customers and internal audiences? If you’re not sure, we’re here to help.
Naming Strategy, Name & Tagline Creation ,Domain Name services
Domain Name Availability & Counsel
Our domain-name availability services include the following:
* Search to determine .com availability of name candidates and assessment of purchasability
* Determination of market value via comparables and negotiation strategy
* Development of common mistypings and suggestions of alternate spellings that should be registered for forwarding to your site
* Development of descriptors to add to your name if the exact .com is not available
* Counsel on whether gTLDs should be purchased
Domain Name Brokering
We can also help with the acquisition of your new domain. For unregistered domains, we can guide you through purchase and registration. If you wish to acquire a domain that is already registered, we may assist you or refer you to one of our expert domain name broker partners.
We don’t do Trademark Screening
Company name development
A naming agency will develop names that work with your brand positioning, do a competitive analysis to research the tone, strength, and messaging of these names, and pre-screen them for trademark availability. (Note that you’ll typically need to hire a legal team to register the trademark once this is done.)

Logo and Visual Identity

Visual identity is the result of independent research, visual moodboarding, and rounds of feedback and iteration, says Murray. At the end of the process, you’ll typically receive a logo, typeface, color and design elements, and visual brand attributes. Larger-budget projects will typically involve detailed guidance on specific illustration and photography styles, iconography, and more – Murray suggests also including social media visual strategy and Instagram post templates.

Pricing here increases the more logo variations you need, the more brands you have, and the level of detail required in your visual guidance. Rounds of feedback and iteration add cost, as does the size of the team you hire.

Story Creation

What is storytelling? It’s the basic art of communicating your idea, message or event, by creatively using words, images and sounds. Visual stories , written stories, and verbal stories –this is the content we love. Stories have the power to increase your conversions from potential customers, to carve out a place for you in the social media channels, and to enhance visual communication.

In this step we define the personality of your brand based on your mission and determine a design language for the company’s digital ( SEO friendly) content. We develop a messaging strategy that translates your brand positioning into messages to your various target audiences. While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points.

Online Store Creation

Your website is your single most valuable brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. We customize woo-commerce or Shopify  website using the best and latest technology –to improve user experience, feature clearer calls to action, launch e-commerce functionalities, and make it more useful with clean, clear, elegant interface to engage target audiences. We develop High-Performance, Full responsiveness websites by using WordPress or Shopify  website builder because of its time and cost-effective features as well as being an excellent platform for implementing SEO strategies