Product Branding & Packaging

The world of E-commerce is big. And it’s inarguably growing,and it will continue to do so as long as the internet is the lifeblood of modern-day humanity. With this exponential growth comes more and more challenges for a brand owner like you. One of those challenges is being how you, the seller, provides an unforgettable buying experience.

In which ways do you make your customer think ‘wow’?

In which ways do your customer forget that they were also considering your competitor?

With online shopping becoming more and more routine, it’s important that you make each and every customer feel this way.

One way to deliver such an experience is with custom packaging.

The importance of packaging in E-Commerce

When users shop online, they use their basic store shopping experience as a frame of reference. They expect an easy and enjoyable process compared to their in-store shopping experience. So, the shelves become visual grids of rows and columns; a hand touch is replaced by a mouse click, and three-dimensional packages display as two-dimensional thumbnail images.

Since a package now has to be displayed in a small area on a screen rather than a shelf, we are faced with new decisions that have to be made early in the design process.  We design packages  to perfectly fit in a grid system on the web.  We handle package presentation professionally to greatly enhance the shopping experience, giving the company a competitive edge as well as bringing in additional revenue.

High-quality packaging is just one piece of a larger branding puzzle that, once solved, can help increase your conversion rates.  With the right packaging you can exceed your customer’s expectations and reassure them that they made the right decision, so you take a step further toward turning them into a repeat customer.

-A past customer is 27% more likely to buy from you again
-Repeat customers have a higher average order value
-Previous customers are more likely to use word of mouth marketing
-A past customer is much easier to upsell

Your customer holds their purchase in their hands for the first time and thinks ‘wow, I really got a lot more than I bargained for’.

Innovative Packaging adds even more value

The concept of value-added selling is nothing new. In this day and age where competition in every niche is fierce, value-added selling an absolute necessity. What’s more, keeping a customer happy with their first purchase is easier when you add value. Value is what is perceived by the customer.

Ways to add value might include:

-Including free stickers or a discount voucher for their next purchase

-A series of blogs showing how your customer can get the best out of your product

-Quality customer service and a quick delivery

-Branded packaging is a must. Because people always judge a book by its cover.

People always judge a book by its cover.

So, since it’s inevitable that your customer will judge you, you need to be a master of your first impression. Plus, if you’re selling a high-quality product, you’re devaluing yourself by sending your products in anything but something that’s a little bit fancy.

Great packaging shows that your brand is professional and consistent.Packaging should align with  your brand's message & morals.

People share good looking things

Sexy sells! What role does social media play in our lives today?
Consumers share online purchases that they’ve fallen in love with. Having that shareability value throughout your product and packaging can greatly increase the ROI of your marketing.

If your customer happens to be one of these social media savvy individuals, your product packaging will be front and center in any content that they share. Instantly, your brand, product, and packaging are thrown in front of each and every one of your customer’s followers.

Plus, 'Unboxing' is real. Go on YouTube and search for the word. ‘

With over 90,000 searches per month, it’s safe to say this is a very popular kind of video on YouTube.

Even more so, there are some videos that have over 64 million views.

An unboxing video of the latest iPhone models has got over 3.3 million views in just 48 hours.

Whatever your message, morals or unique selling points are, your product packaging is a great place to shout it out loud.